Your website is completely up to date, your blog is updated regularly and your business is organised using system management software from the likes of SysAid and other top brands. Have you forgotten anything? What about social?
Do you ever see another business with tonnes of followers on Social Media and wonder how they’ve done it? Some businesses just ‘get it’, some just get lucky and most stick to a strict and effective schedule combining a mixture of these tips and tricks.
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Have a voice – People love having a relationship with their brands. Be personable online and let customers know who they’re speaking to, lots of businesses now finish their social media messages with a signature as they would on emails. This works great if you have a brick and mortar business, customers recognise you from your online conversations and feel more comfortable when visiting.
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Don’t work alone – There are hundreds of tools that can help you with Social Media. Whilst some are spammy, there are others that are genuinely useful. Buffer for instance let’s you plan posts ahead of time and Tweetdeck allows you to post on multiple channels at once. Spend some time researching and find a set up that suits you.
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Find your channel – Personally, I often neglect Twitter as it’s very time consuming which reflects badly on my brand but it can be great for interacting with future clients! By all means use a range of channels but start by finding the one channel you’re good at and work hard there. You can use one popular account to send followers to your other channels.
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Competitions – Competitions are still by far the most useful way of bringing in new followers to your page. There’s a reason all major companies still have them regularly. Always offer your products or service as the prize for numerous reasons, it’s perceived value is higher to the customer than it is to you, it’s free advertising and it appeals to people who might actually buy your product.
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Have an amazing product – It’s simple. It can be tough to post online if you’re product/service isn’t the best around. I truly believe if your products is good enough you’ll eventually get the acclaim you deserve. Listen to your customers and make something they truly want and you’ll be rewarded. If your business is known for it’s quality, you can quickly become a thought-leader in the industry.